Cinema Advertising is one of the most interesting new age advertising option. Cinema advertising rates are one of the lowest among non mass media. While Cinema Advertising has been in place for almost 30 years in history of cinema advertising in India, it is the recent last few years when Cinema Advertising in India has become popular among the advertisers. Theatre advertising is popular not only among large advertisers but small budget advertisers as well. The popular cinema chains in multiplex cinema advertising are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas. Single screen theatre advertising is a great vehicle to advertise in rural markets in India. Through advertising in cinema brands can reach out to media dark places where other media vehicles do not reach. More than 8000 Cinema screens have shared their advertising rate card with us. Cinema Advertising rate depends on the location of the theatre, seating capacity of the cinema and the brand. Single Screen Theatre advertising rate is typically cheaper than Multiplex Cinema advertising rate. Cinema ads can be placed either on the screen or in cinema complexes. The later form of cinema advertising is also termed as Offline Cinema advertising. The popular Cinema Advertising media options are slide on the screens, videos on the screens and cinema branding in the cinema complex.
Rates for advertising Cinema theatres depends on the type of cinema screen, number of seats, cinema location and the cinema brand. Cinema advertising cost for a Multiplex cinema advertising is normally higher than that for single screens. Theatres have a cinema advertising rate card. Discounted cinema advertising rates are available with cinema advertising agencies like The Media Ant. Theatre advertising rates also vary depending on whether you are advertising using slides or advertising using video. Length of the video ads also determines the price for cinema advertising.
For on screen theatre advertising, the card rates are always quoted for a week. Your ad is played in every show. For offscreen cinema advertising, the advertising price is typically for a month.
You can find the complete list of advertising rate card for cinema and best discounted offer rate for cinema advertising at the cinema planning tool of The Media Ant.
Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.